We get at least five inquiries per week in which a potential client specifically mentions wanting to show up on the first page of Google search results. Most times, instead of sending back a quote, we send back advice. Sometimes the websites just "ain't broken"; it's a host of other things law firms aren't doing that hurt their rankings. Here are four steps you can take before you contact a web developer:
1. Get former clients to review your firm on Google+.
Spoiler Alert: Google reviews directly affect your Google ranking. Just search for any city + attorney (e.g., "Atlanta attorney"), and you'll notice that the first page of results is dominated by firms that have two or more client reviews.
Happy clients are typically happy to review your firm. It costs you nothing. It costs them nothing.
The fine print: You can solicit reviews from clients; you just can't solicit favorable reviews. So only reach out to clients that you know will speak highly of your firm and its services.
2. Stop writing content for other attorneys.
In casual conversation, I often find myself stopping to explain what some legal term means to my friends and family that don't have a legal background. Most of your clients will have no familiarity with the law, statutes, malpractice, etc.
So stop writing content with the assumption that these people know the vast body of legal terms that you do. No one is searching for that.
I'd estimate that at least a third of Americans think "bad faith" pertains to a problem with a pastor or a church. If a client of ours handles bad faith cases, we title the pages "Deceptive Insurers" or "Deceptive Insurance Practices." The accompanying content focuses on scenarios that constitute as bad faith. (See what I did there?)
If you need any kind of information on this article related topic click here: buy google reviews
Comments